Retail Store Outlets
SOS extreme sports eyewear
PEPPERS polarised eyewear
L241G Kahikatea Drive, Hamilton
Ph: 07 847 9835
Sponsorship & Sunglass Options
Sunglass Options - we are pleased to be involved in a number of multisport events where we can assist and supply product for prizes.
There are a number of events in 2012 that we will be attending:
- 3drotorua Off-Road Multisport Winter Festival - Rotorua - Sunday 3rd June 2012
- R4 Cycle Rotorua - Sunday 16th September 2014
- Abel Tasman run - Tasman Bay - Saturday 22nd September 2012
- Canteen - The Crank Cycle - The Cloud Auckland - Friday 28th September 2012
- Ekiden Round Rotorua Relay - Rotorua - Saturday 6th October 2012day
- World Barfoot & Thompson Triathlon Expo - Auckland Waterfront - Friday 19th - Sunday 21st October 2012
- Bike the Lake Rotorua - Sunday 4th November 2012
- Lake to Lighthouse Multisport Challenge - Lake Waikaremoana - Friday 16th - Sunday 18th november 2012
- Brooks Rotovegus Half Marathon - Rotorua - Sunday 25th november 2012
- Southland Summer Challenge - Gore - Saturday 8th December 2012
Sunglass Options - are promoting and supplying SOS extreme sports eyewear Survival Optics Sunglasses on behalf of Petemarg Enterprises Ltd - the New Zealand wide distributors.
Multisport Events & Sunglass Options & SOS Survival Optics
Sunday 3rd June 2012
Saturday 8th December 2012 Gore, Southland
SOS Survival Optics Eyewear Technology
Sunglasses... Where High Tech Doesn't Mean High Prices
In todays overpriced performance eyewear and sunglass market, Survival Optics
takes pride in our sensible pricing.
Fashion Tech Eyewear® offers SOS Eyewear, a comprehensive collection of
attractive Sunglasses and High Performance Eyewear, created by combining the
finest materials with the latest in Frame and Lens technologies. We are
confident that we can offer all of the significant features of our competition
to a broader base of consumers who have a need for effective, functional eye
protection at a more affordable price.
SOS Eyewear is a no-frills company that invests capitol into our products, as
oppossed to costly advertising that would inflate product costs. We choose to
let satisfied SOS Sunglass customers, worldwide, spread our good name. Over the
past 10 years we’ve grown at a strong and steady pace, keeping an eye on the
constantly changing needs of our customers and meeting those needs with the
best in High Performance Eyewear.
We offer the Fashion Tech Eyewear Lifetime Replacement Guarantee on all SOS
Sunglasses we sell, to show you our commitment to quality.
Whether it is our decentered quality lenses that provide distortion free vision
or US Ranger and Military styles that employ the use of thicker, stronger
shatter proof Polycarbonate lenses, specifically engineered to meet or exceed
government specifications, we believe in offering you the best eye coverage
Many of our styles use frames crafted from durable lightweight Grilamid TR-90
polymers that maintain their shape and provide unparalleled comfort and
flexibility. Some styles incorporate foam pieces, typically found only in Ski
Goggles, that help prevent fogging, block peripheral sunlight and keep your
eyes safe from airborne debris... perfect for high endurance sport activities.
Each SOS Sunglass has unique features you’ll want to explore.
All SOS Eyewear provides 100% Full Spectrum Ultraviolet protection. Present on
even overcast and hazy days, invisible UV radiation is responsible for
Sunburns, skin cancers and for the gradual breakdown of the delicate tissues of
We offer a complete range of lens colors, from our CrystalVision™ Clear
Polycarbonate Shields to the darkest of TCO Smoke™ Polarized Lenses, and, as a
dermatologist recommends everyone wear Sunscreen every day, we suggest you wear
some sort of eye protection whenever you are outdoors.
In addition to UV Protection the SOS styles that are fitted with Polycarbonate
lenses also bock out invisible Infrared radiation. This is the portion of the
electromagnetic spectrum that brings the Sun’s heat. Infrared radiation is the
leading cause of dry, scratchy eyes and SOS Polycarbonate lenses are designed
to keep the eyes cool and moist. They are the perfect choice for those who wear
Contact lenses or who may have just undergone eye surgery.
But protection from the Invisible portion of the Sun’s Electromagnetic
Spectrum, is only part of the job of a great pair of Sunglasses. The color of
the lens or darkness of their tint does not have a significant effect on
harmful UV Radiation, but does effect how well you can see in varying light
Visible Light, also called white light, is also a major comfort concern, and it
is what we experience as brightness and glare on a Sunny day. Survival Optics
Sunglasses provide varying levels of protection from Visible light. Whether you
choose TCO Smoke™ lenses for their True Color reproduction, Enhance Brown™
lenses for heightened contrast and depth perception, Yellow lenses that
brighten hazy days or CrystalVision Clear lenses for protection from flying
debris while Motorcycling or Biking, you can be assured you are receiving
Optical quality eyewear to protect your eyes. A well equipped Sports enthusiast
always has a range of Sunglasses in their gear.
You can find cheaper Sunglasses but when you compare the features and benefits
we are confident you’ll choose SOS Eyewear for your Sunglass needs.
(Composite Shock Frames)... Exclusively from Hi-Def Optics and SOS
SOS Composite Shock Frames are used to create a low mass, low inertia frame,
which will not bounce or shift during even the most Extreme athletic activity.
SOS Eyewear is built to meet the toughest challenges of competition and active
life-styles. Lightweight and comfortable CSF Frames, crafted from Grilamid
TR-90, are extremely durable and flexible so as to withstand the rigorous
demands and absorb the punishment of active sports.
XLT (Xtreme Lens Technology)
XLT Lenses block glare without altering color perception. ChromaCoat
Multi-Color Prismatic flash coatings reflect the Sun's brightness providing
enhanced anti-glare vision. SOS XLT lenses have a colorful irridescent mirrored
look from the outside that are not perceptable to the wearer.
Polarized MLF (Multi-Layer Filtration)
SOS High Definition PolarMax Polarized MLF lenses are created using hand poured
one piece, distortion free, high tech Polycarbonate. There are no laminates to
seperate and nothing to degrade the Polarization as with typical laminated
polarizing films. SOS MLF is distributed evenly throughout the lens and not
laminated to the lens as found on inferior polarized lenses.Laminated Polarized
lenses can delaminate due to faulty bonding, aging and exposure to heat. SOS
Polarized Multi-Layer Filtration lenses block vertically-reflected light by
horizontally aligning the crystalline structure of the lens. This makes them
ideally suited for use around water, snow, and for driving. Avoid cheap
polarized glasses, because poorly made lenses may result in eye strain or
XCLS (X Changeable Lens System)
Survival Optics introduces XCLS: Our exclusive X-Changeable Lens System. Multi
Lens Systems, standard with XCLS styles, provide options for all lighting
conditions. Eight, nine and ten base lens' curvatures, matched with sport wrap
designs offer maximum coverage and protection from both direct and peripheral
brightness. Some styles include a clear lens for Biking, Yellow Lenses for
heightened perception on Hazy days and Flash Mirror Coated options for extra
bright days. An excellent all purpose choice when changing light conditions are
prevelant or anticipated.
SOS's shatterproof DuraLite Polycarbonate lenses are optically correct and
distortion free to provide outstanding optical performance and enhanced vision
in any lighting condition.
Polycarbonate is the same material used for bullet resistant glass in autos and
was initially used for Safety Glasses in the workplace. It is such a hard
material that a special diamond blade and grinding wheel must be used to cut
and polish the lenses. To form the glasses the material is melted and then
force injected into stainless steel molds. The Polycarbonate material is
naturally UV absorbing, so even SOS CrystalVision clear lenses afford Full
Spectrum UV protection.
Polycarbonate Lenses are lightweight, durable, impact-resistant and with our
patented DuraCoat process, the most scratch-resistant of the plastics.
Polycarbonate eyewear is the only approved eye protection for most major Police
& Fire Departments. All Survival Optics Sunglasses are warranted by the
manufacturer to exceed Shatter-Resistant Safety Standards.
All DuraLite Polycarbonate Lenses offer Full Spectrum UV Protection along with
the added benefit of reducing the eye drying heat of the Sun's Infrared
Radiation. Great for those who wear contact lenses or have sensitive, dry
SOS Venting Systems incorporate exhaust vents into some of their lens and frame
designs to enhance air-flow and virtually eliminate fog and condensation. This
design feature allows maximum ventilation while blocking extraneous peripheral
light from entering your eyes.
SoftTouch Nose Grips
SOS's SofTouch rubberized nose bridges provide a non-slip grip that keeps SOS
Sunglasses securely in place during even extreme athletic activity. This
self-adjusting material ensures a soft feel and a custom fit regardless of head
shape or size.
The temples on SOS Sunglasses are curved to shadow the contours of your head
without putting pressure on your cheeks, temples or behind your ears. Many are
then clad in a non-slip material, or have SofTouch inserts to ensure they stay
securely and comfortably on your head. This advanced anatomical design ensures
a secure fit with exceptional all-day comfort.
Tints and Coatings
or Grey Tints
The most common and popular of all of the lens colors. Distortion free TCO
Smoke lenses are designed to block Full Spectrum UV Radiation while effectively
blocking the sun's brightness and reducing glare. All this plus improved visual
acuity without changing color perception... that's True Color Optics.
and Amber/Brown Lens Tints
Especially good at blocking the scattered blue light commonly found in diffused
light such as one might experience on a cloudy day. SOS Enhance Brown lenses
are designed to improve contrast and heighten depth perception. A good lens for
Golfing and Driving and an excellent all-around choice if you live in an area
with changeable weather patterns (like the Earth).
and Yellow/Amber Tints
These lenses, long favored by Hunters, Target Shooters and "night
riders", greatly enhance contrast and give a sensation of heightened
visual acuity. So-called "Driving" lenses are usually amber or
If you're profession has you in and out of the Sun constantly, like a delivery
driver or real estate agent, a Sunglass cord is a must. Not only will your
Sunglasses always be within reach, but you will significantly reduce the chance
that you may lose them or sit on them accidentally.
Don't leave sunglasses with plastic frames inside vehicles on warm days. You
don't want your sunglasses to "melt" and lose their form. While they
don't lose their shape, Metal Sunglasses will absorb the heat when left on your
car's dashboard and could burn you unexpectedly. Keep your Sunglasses with you
or in the glove box!
It's always best to place your Sunglasses in a case when you aren't wearing
them. Not only will it help in preventing them from becoming scratched, but it
will also protect them from accidentally breaking.
Avoid placing your glasses without a case in your purse or pocket. Keys, coins
or combs can easily scratch them and significantly reduce their effectiveness
as protective eyewear.
Clean dust, lint, makeup and body oils from your lenses daily with a soft
cloth. An excellent suggestion is the Micro Fiber cloth, which we stock in all
of our stores and include with many of the SOS Sunglasses available on this
Using a Micro Fiber Cloth will also ensure that the lenses do not become
scratched. Most lens scratching is a result of using tissue and other wood
based products to clean the lenses. Scratched lenses are significantly less
effective at proper Sun protection and it is a good idea to protect your
investment and your eyes by following simple care and maintenance guidelines.
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